Sean and Diageo to create ‘Guinness Quarter’

Ballymore Group, which is headed by Roscommon native Sean Mulryan, will partner with Diageo to transform 12.6 acres of the drinks company’s St. James’ Gate site in Dublin into one of the most dynamic urban quarters in Europe.

The maker of Guinness, Diageo released a statement which confirmed that following “significant investment since 2011 at St. James’s Gate and advances in technology, it can now brew more beer in less space”.

To this end, the company wants to transform part of its 50-acre site to create a mixed-use development, which will include up to 500 residential units as well as office and commercial space.

Ballymore chairman and chief executive, Seán Mulryan said: “We are truly honoured to have been chosen as Diageo’s development partner for the Guinness Quarter.

“With 40 years of experience in delivering complex urban regeneration sites in city centre locations across Europe, we are confident we have the team to deliver. I am looking forward to leading the team in bringing this special place to life”.

Both Ballymore and Diageo have confirmed that they will work together on a shared vision for the Guinness Quarter that will preserve the heritage assets and create a new urban area that will open up the St. James’s Gate site.

The Guinness Quarter will also be developed as the first zero carbon district in Dublin, which will involve re-using some of the existing buildings as well as examining all available renewable energy sources and how zero energy ratings can be met.

Ballymore was selected following a “rigorous and thorough” search by Diageo since the scheme was announced in the autumn of 2017.

Extensive engagement activity with the local community and other stakeholders will continue as Diageo and Ballymore develop a master plan for the Guinness Quarter ahead of a planning application.