ICMSA’s Milk Price Tracker could be a ‘game changer’

Hailed as a “game changer” for Irish dairy farmers, a new interactive Milk Price Tracker which allows farmers to see exactly what they would have been paid by every processor in Ireland for their milk supply, has just been launched by the Irish Creamery Milk Suppliers Association (ICMSA).

Described as the first of its kind, the price comparison tool will allow farmers to input their individual milk volumes, constituents and quality results and see, at the touch of a button, what they would have been paid for the same supply by each Irish milk processor.

The facility, which is available on the icmsa.ie website, affords an element of transparency and comparision on an individual basis. The unique tool has undergone extensive preparation and testing.

ICMSA President, Pat McCormack, has said the term “game changer” is often over-used, but that there was no other way of representing the power the new Milk Price Tracker will place in the hands of individual dairy farmers.

“Farmers can now track and map their milk processor’s performance over any given period and compare it to other processors. The capacity for individual farmer comparison on a like-for-like basis is now there for every milk supplier in Ireland.

“It’s a very significant day for farmers and a very significant achievement for ICMSA – one in which we invested a lot of time and effort”, said the ICMSA President.

“Milk price is central to dairy farmers’ incomes and the performance of your processor is decisive in this regard. The ICMSA Interactive Milk Price Tracker is now available to anyone on icmsa.ie, and allows dairy farmers to see what they would have been paid by any processor in the country for their individual supply, for the first time ever.

“It’s a giant leap forward for farmers in terms of transparency and performance comparison, and makes hugely valuable information available to farmers at the touch of a button”.