Dysart student wins Cadbury’s competition
A Roscommon student has beaten off stiff competition to create Cadbury’s new chocolate bar, the ‘Choca-latte’. Callum Clogher (17) from Dysart won a competition hosted by Cadbury’s as the multinational company called on chocolate lovers from Ireland and the UK to design a new bar.
After the judges went through over 2,000 entries Callum was shortlisted among the top three and he was the only Irish person to reach the final stages.
“I was over in Canada and I received an email to say the competition was closed. They rang me a short while later to say that I had won. My family were thrilled when I told them the news,” he said.
Callum, who is the son of Kevin and Ann Clogher, believes that the support from his local community including his school Coláiste Mhuire in Ballygar helped him win the coveted prize.
“My school put out a post on social media about my involvement in the competition and it spread like wildfire. The local businesses, people and organisations got behind me. So many places went to the bother of putting up a poster telling their customers or promoting the competition on social media”.
The Choca-latte which contains chocolate, vanilla and biscuit picked up the most sales and online votes after being on the shelves for several months.
The student came up with the idea for the bar during his lunch break when he saw the competition advertised on social media. The coffee he was contained vanilla flavouring while a plate of biscuits sat in front of him. Callum entered the competition combining those three ingredients and from there the rest is history.
In January, he was invited over to the south of England to visit a Cadbury factory where they showed him the design for the wrapper.
“The factory was like something out of Charlie and The Chocolate Factory. It was really cool to see how everything works. They had a prototype of my best drawing of a wrapper and it was fantastic to see it developed,” he said.
His Choca-latte bar will now be on sale for the next year. As he prepares to enter his final year of secondary school, he is hopeful this experience will help him in the future when making a decision on what to study after the Leaving Cert.